Build a 7-Figure Martial Arts School Using Battle-Tested Systems, without Guesswork or Burnout
Learn how to attract better students, convert more trials, and scale your school with systems, not stress.

Running a martial arts school shouldn’t feel chaotic, overwhelming, or dependent on you doing everything yourself.
This Business Bootcamp replay breaks down the exact systems you need to grow your school without burning out or guessing your way forward.

Attract better students who value your programs — instead of chasing low-commitment leads

Convert more trials into long-term members using a clear, repeatable enrollment process

Create predictable monthly revenue so your income isn’t a constant source of stress

Build simple systems your staff can follow so your school runs smoothly without micromanaging

Stop working longer hours just to stay afloat and start scaling in a sustainable way

Identify and fix the hidden leaks in your marketing, enrollment, and retention that quietly cost you money

Run your school like a real business — while still keeping the culture and values you care about
Running a martial arts school shouldn’t feel chaotic, overwhelming, or dependent on you doing everything yourself.
This Business Bootcamp replay breaks down the exact systems you need to grow your school without burning out or guessing your way forward.

Attract better students who value your programs — instead of chasing low-commitment leads

Convert more trials into long-term members using a clear, repeatable enrollment process

Create predictable monthly revenue so your income isn’t a constant source of stress

Build simple systems your staff can follow so your school runs smoothly without micromanaging

Stop working longer hours just to stay afloat and start scaling in a sustainable way

Identify and fix the hidden leaks in your marketing, enrollment, and retention that quietly cost you money

Run your school like a real business — while still keeping the culture and values you care about
You’ll get the most value from this replay if you’re a martial arts school owner who:
Teaches great classes but feels stuck when it comes to growth
Is tired of wearing every hat in the business
Wants clear systems instead of motivational hype
Cares about long-term profitability, not quick wins
Is ready to treat their school like a real company, not just a passion project
You’re looking for shortcuts or “get rich quick” tactics
You’re not willing to implement what you learn
You want theory instead of real-world application
Everything you’ll see in this Business Bootcamp replay comes from real systems built, tested, and refined inside a working martial arts academy — not theory or recycled business advice.
This training shows you how the pieces actually fit together: from attracting the right students, to enrolling them confidently, to building a school that can grow without relying on you for everything.
No fluff.
No hype.
Just proven systems that work in the real world.
Instructor Introduction
Martial Art Program Structuring
Membership Models (Part 1 & 2): How to design recurring revenue systems
Up-Front Payment Strategies that improve cash flow
The Merch System: how to turn your brand into profit
Marketing Mastery: your complete front-end lead strategy
Auto-Response Campaigns: automate follow-ups that sell while you sleep
3 Ways to Drive Traffic and fill your intro pipeline
The Future of Marketing: adapting to the new digital landscape
The Ultimate Enrollment Funnel: how to turn prospects into paying members
7-Step Sales System: your proven script for higher conversions
Mock Phone Calls & Tour Intros Handoff: how to train your front desk for success
Enrollment Best Practices: close with confidence and authenticity
Mastermind Q&A: live answers to real school owner challenges
Business Systems Q&A: streamline operations and reduce chaos
Social Media Marketing: grow your local presence and student community
Instructor Training Program: build a team that teaches and sells
Game-Winning Groundwork: the blueprint for long-term retention
Best Business Type: LLC, S-Corp, or Hybrid? Make the smart choice
Live School Tour: real-world examples of what success looks like
Behind-the-scenes walkthrough of BETA Academy’s systems and setup
How to organize your space, staff, and structure for scalable success
This isn’t theory. These are battle-tested systems used to build BETA Academy, Washington D.C.’s largest and most successful martial arts school, and replicated by schools across the country through the BJJ Business Blueprint.
The Bootcamp Replay condenses those high-level strategies into 3 power-packed days of practical training you can watch on-demand and implement immediately.
📺 Full 3-Day Bootcamp Replay (Lifetime Access)
📘 Downloadable Workbook & Slides
🧩 Action Plan Template for your 90-day growth sprint
💬 Mastermind Q&A Recordings with live coaching from Nakapan
Nakapan Phungephorn — 4th-Degree BJJ Black Belt, Judo Black Belt, Muay Thai Kru, MBA, and CPA — Founder of BETA Academy and creator of the BJJ Business Blueprint.
With over 30 years in martial arts and 15+ years leading one of D.C.’s top academies, Nakapan has helped hundreds of school owners build businesses worthy of a black belt.


Nakapan Phungephorn — 4th-Degree BJJ Black Belt, Judo Black Belt, Muay Thai Kru, MBA, and CPA — Founder of BETA Academy and creator of the BJJ Business Blueprint.
With over 30 years in martial arts and 15+ years leading one of D.C.’s top academies, Nakapan has helped hundreds of school owners build businesses worthy of a black belt.

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